Why Artists Are Joining myCulture

A quiet shift in how art gets seen in Vienna

In recent months, something’s been building — not with fanfare, but in conversations between artists, in unexpected DMs, and in the small moments between exhibitions. myCulture is starting to show up — not as a trend, but as a tool. A space artists are choosing, and shaping, together.

It began with a simple premise: what if discovering art in Vienna felt more like exploring the city itself — intuitive, personal, and a bit unpredictable?

Now, dozens of local artists are already part of it. Some are experimenting with their first solo shows. Others are long active in the scene. All of them saw something here — something worth joining early.

Visibility without compromise

Every artist wants to be seen. But being seen well — in a way that reflects your work, your voice, your pace — that’s rarer.

With myCulture, artists create their own profile, share exhibitions, and become part of a curated ecosystem of Vienna’s independent art scene. For art lovers, the app offers a personalized, real-time overview of what’s happening — from hidden off-spaces to major openings.

Yes, there’s a personalization algorithm. But it doesn’t game your visibility based on likes or performance. It helps people discover what they're most likely to connect with — and that often includes artists they wouldn’t have found on their own.

“myCulture was actually really supportive. Especially, as a young artist, it is very important to gain attention beyond social media, to explore other forms of advertising your art - saying ‘hey, I’m there and this is what I’m doing - maybe come by’. myCulture is a really good chance to make your work visible.”

- Viktoria Morgenstern, multidisciplinary artist.

A sense of belonging — without needing permission

Many of the artists who’ve joined describe it the same way: it’s not just about exposure. It’s about connection. Seeing your show next to other artists you respect. Getting a message from someone who found your work through the app. Feeling part of something that reflects the art community you actually live in.

And as the platform grows, early members are helping shape what comes next — from new features to artist meetups to how the app evolves as a cultural tool.

“myCulture an interesting platform for connecting with different minds and also getting exposure. And I think every artist is interested in getting exposure and meeting different people. So I would advise - it doesn’t take a lot of time, it doesn’t take a lot of energy -  to be a part of it. You really have nothing to lose.”

- Eva Petrič, transdisciplinary artist.

What happens next

myCulture is gaining momentum — and artists are at the heart of its evolution. Rather than building something behind closed doors and hoping it clicks, the team is working side by side with artists to develop a platform that genuinely responds to their needs, values, and daily realities.

As multidisciplinary artist Julia Bugram put it:

“If myCulture disappeared, I’d miss the recommendations I get there, the insights it brings, and all the potential still to come. I’m genuinely looking forward to what’s next.”

Artists like Eva, Julia, and Viktoria — and many more shaping myCulture — know this is only the beginning. That’s why now is the best moment to get involved.

If you’re curious, you’re not too late. You’re right on time.

→ Learn more or apply to join